Hyperlocal on a National Scale
Through our proprietary Digital Zip® technology, MaxPoint drives in-store purchases of your product by identifying neighborhoods that have the best customers for your products. Then, utilizing point-of-sale and inventory data, we identify specific stores – stores with the appropriate inventory levels – in those neighborhoods that will perform best for your program. When we designate these stores, we activate digital advertising in the surrounding neighborhoods and drive demand. We can do this on a local, regional, or national level. After that, we listen – to the stores. Each store tells a different story about how your product is doing. We can then adjust the advertising accordingly and immediately.